Naveen (my room mate) and I were in Madhapur last week. Naveen heard from few of his colleagues about a chat shop in that area. We went to that shop. I was surprised to see a lot of people waiting in queue for the chat items. My first thought was that the food has to be divine. We tried 2 or 3 items. Though it was good, it was not great. Then why is it crowded?
After some thought and discussion with naveen, I found the following two can be a major reason for this success
1) The location of the place – No this is not about placing your shop in one of the busier roads. Madhapur is the IT hub in Hyderabad. And it is a busy area. But this shop was located on a road (adjacent to the main road) which had no houses or building on that road. There were couple of vacant grounds. The road was wide. People came with their family, parked their cars, bikes and had road-side Khana. I got to see a similar setup in Chennai. There was a dosa shop in Chennai (near to Aptech center in T.Nagar) and it was also located on a road with lot of open space. And he served amazing food and the business was successful.
2) The chat guy was also serving lot of items. Mostly the road side shops serve Pani Puri, Bhel Puri and Dhoklahs. But this guy had a lot to offer. Variety.
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